Club glossary
What Is a White-Label Club App?
A member app built on a shared platform but published under the club's own name, icon and colors, so members download their club's app rather than the vendor's.
A white-label app is an app built on a shared software platform but published under another organization's brand. For a private club, it means the member app in the App Store and Google Play carries the club's own name, icon and colors, and opens to the club's own home screen — members download their club's app, not a software vendor's app with the club listed inside it.
White-label vs. vendor-branded apps
| White-label club app | Vendor-branded app | |
|---|---|---|
| App store listing | The club's name and icon | The vendor's name and icon |
| On the member's phone | The club's crest on the home screen | The vendor's logo |
| First screen | The club's home screen, colors and content | A club picker or the vendor's home |
| Brand | The club's | The vendor's, with the club inside it |
| Updates | Delivered by the platform to every club | Delivered by the vendor |
How it works
The platform maintains one codebase. For each club it produces a separate build with the club's app name, icon, launch screen, colors and link domain baked in, and publishes it as the club's own listing. Because the brand is part of the build, the sign-in screen shows the club's colors before the phone has a connection; changing the brand itself means a new build. Content and the home-screen layout are configured by the club and delivered at runtime. Features and fixes reach every club's app together.
What members expect from a club app
- Book and manage tee times, and see who they are playing with
- Make dining reservations and order food on the course
- See their statement, chits and balance, and pay
- Register for events and tournaments, and follow live scoring
- Check their Handicap Index® and post scores
- Find other members in a directory with privacy controls
- Receive club notices, and hear when their regular playing partners book
Example
A club called Stonebrook Club launches its app. Members search "Stonebrook" in the App Store and find an app named Stonebrook Club with the club's crest. It opens to the club's green-and-white home screen showing the member's next tee time, their current balance and this week's events.
Why it matters at a private club
A private club's brand is part of what members pay for. An app with another company's name on it feels like a third-party service, not the club. A white-label app keeps the club's identity front and center, and makes the app a natural place for everything members do with the club — which is what drives adoption.
Related terms
For launching and driving use of a club app, see member app adoption.
In Bubs: each club's member app ships as its own App Store and Google Play listing with the club's name, icon and colors built in, while the club configures content and the home-screen layout itself. See member app.